The One to One Manager: Real-world Lessons in Customer Relationship Management
Martha Rogers, Don Peppers
In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.
Categories:
Year:
2000
Publisher:
Wiley
Language:
english
ISBN 10:
1841120936
ISBN 13:
9781841120935
File:
EPUB, 442 KB
IPFS:
,
english, 2000
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