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The One to One Manager: Real-world Lessons in Customer Relationship Management
Martha Rogers, Don PeppersHow much do you like this book?
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In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.
Categories:
Year:
2000
Publisher:
Wiley
Language:
english
ISBN 10:
1841120936
ISBN 13:
9781841120935
File:
EPUB, 442 KB
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IPFS:
CID , CID Blake2b
english, 2000
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