Customer bonding
Richard Cross, Janet Smith
A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.
Categories:
Year:
1995
Publisher:
NTC Business Books
Language:
english
ISBN 10:
0844233188
File:
EPUB, 3.21 MB
IPFS:
,
english, 1995