Metaphorically Selling: How to Use the Magic of Metaphors...

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Business & Economics - Sales & Marketing
Metaphorically Selling: How to Use the...

Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone

Name: Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone
ISBN: 9780976279402

Anne Miller

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Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the United States, are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Metaphorically Selling provides a unique four-step model that shows anyone, easily and quickly, how to become a master of metaphor.

Categories:

Business & Economics - Sales & Marketing

Year:

2004

Publisher:

Chiron Associates Inc

Language:

english

ISBN 10:

0976279401

ISBN 13:

9780976279402