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史玉柱自述:我的营销心得
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《史玉柱自述:我的营销心得》内容简介:24年跌宕起伏,功成身退,史玉柱向您娓娓道来,历经时间沉淀的商业智慧和人生感悟。在书中,史玉柱毫无保留地回顾了创业以来的经历和各阶段的思考。全书没有深奥的理论,铅华洗尽、朴实无华,往往在轻描淡写之间,一语道破营销的本质。关于产品开发、营销传播、广告投放、团队管理、创业投资等,史玉柱都做了独特而富有洞见的思考,在启迪读者的同时,也为中国商界留下了一份弥足珍贵的商业思想记录。随便翻翻就有收获,反复体会更觉深刻。
Year:
2013
Publisher:
同心出版社
Language:
chinese
ISBN 10:
7547708501
ISBN 13:
9787547708507
File:
EPUB, 308 KB
Your tags:
IPFS:
CID , CID Blake2b
chinese, 2013
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