Business Innovation: A Case Study Approach

This book takes a holistic approach to enterprise and innovation opportunities and challenges by addressing the key questions surrounding innovation â•• what, why, where, and how. It provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and ways to apply business frameworks using real-world examples of innovation-led businesses.After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowdsourced and government-funded initiatives. Innovation models across manufacturing, services, and government are explored, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperative is measured. Real-life, global case studies are integrated throughout to demonstrate how the concepts can be applied to practice, supported by a new five-dimensional holistic framework for innovation. The questions at the end of each chapter and the concluding remarks reinforce learning and aid critical thinking.Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship. Supporting materials include PowerPoint slides, test bank questions, and worksheets to practice frameworks.