Anzeigenmarketing im Verlag : eine empirische Analyse der Marketingressourcen und Marketingkompetenzen im Anzeigenmarketing von Zeitschriftenverlagen
Richard PelzYear:
2008
Publisher:
Betriebswirtschaftlicher Verlag Dr. Th. Gabler / GWV Fachverlage
Language:
german
Pages:
327
ISBN 10:
3835055682
ISBN 13:
9783835055681
File:
PDF, 2.76 MB
IPFS:
,
german, 2008
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