Advertising: Concept and Copy (Third Edition)
George Felton
Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.
Year:
2013
Edition:
3rd Revised
Publisher:
W. W. Norton & Company
Language:
english
Pages:
320
ISBN 10:
0393733866
ISBN 13:
9782013004848
File:
PDF, 17.36 MB
IPFS:
,
english, 2013