Handbuch Werberhetorik

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Handbuch Werberhetorik

Handbuch Werberhetorik

Name: Handbuch Werberhetorik
ISBN: 9783110318210

Nina Janich (editor), Steffen Pappert (editor), Kersten Sven Roth (editor)

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This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).

Categories:

Languages - Rhetoric

Year:

2023

Publisher:

De Gruyter

Language:

german

Pages:

665

ISBN 10:

3110318210