Digital Marketing : Global Strategies from the World's Leading Experts
Yoram (Jerry) Wind, Vijay Mahajan, Yoram Wind
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Year:
2001
Edition:
1
Publisher:
John Wiley & Sons, Incorporated
Language:
english
Pages:
427
ISBN 10:
0471008753
ISBN 13:
9780471008750
File:
PDF, 2.50 MB
IPFS:
,
english, 2001
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