Media U: How the Need to Win Audiences Has Shaped Higher...

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Media U: How the Need to Win Audiences...

Media U: How the Need to Win Audiences Has Shaped Higher Education

Name: Media U: How the Need to Win Audiences Has Shaped Higher Education
ISBN: 9780231546607

John Marx, Mark Garrett Cooper

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Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

Year:

2018

Publisher:

Columbia University Press

Language:

english

ISBN 10:

0231546602

ISBN 13:

9780231546607

File:

PDF, 5.12 MB