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Managing Social Media and Consumerism: The Grapevine Effect...

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Business & Economics - Sales & Marketing
Managing Social Media and Consumerism:...

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Rajagopal (auth.)

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Categories:

Business & Economics - Sales & Marketing

Year:

2013

Publisher:

Palgrave Macmillan UK

Language:

english

Pages:

274

ISBN 10:

1349448400

ISBN 13:

9781349448401

File:

PDF, 1.20 MB

IPFS:

,

english, 2013

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