The User's Journey

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Computers
The User's Journey

The User's Journey

Name: The User's Journey
ISBN: 9781933820316

Donna Lichaw

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"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.

Categories:

Computers

Year:

2016

Publisher:

Rosenfeld Media

Language:

english

Pages:

160

ISBN 10:

1933820314