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New Content Marketing: Gaya Baru Pemasaran Era Digital
Iwan Setiawan, Yosanova SavitryHow much do you like this book?
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Kampanye pemasaran harus inovatif sekaligus kreatif, apalagi era sudah sedemikian berubah. Akibatnya, banyak yang merasa kewalahan mengikuti perkembangan ini. Perubahan-perubahan tersebut tentunya mengubah strategi pemasaran perusahaan-perusahaan yang ingin bertahan. Kampanye pemasaran tradisional yang sekadar mengandalkan bombardir iklan yang bersifat satu arah sudah kehilangan pamor dan kekuatannya. Meskipun dunia sudah serba-teknologi, relasi antar manusia atau human to-human tetap harus dikedepankan. Konten pun harus menyentuh dan hadir dengan style atau style with substance. Buku ini menyajikan teori dan praktik new content marketing untuk menjawab dunia yang sarat perubahan dan sedang dihadapi oleh pemasar.
Year:
2016
Publisher:
Gramedia Pustaka Utama
Language:
indonesian
Pages:
152
ISBN 10:
6020336999
ISBN 13:
9786020336992
File:
PDF, 8.27 MB
Your tags:
IPFS:
CID , CID Blake2b
indonesian, 2016
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