Sell. A Story of Transformational Marketing

Good people are often given the responsibility to turn around poorly performing industrial sales and marketing departments. They find themselves responsible for closing hundreds of millions of dollars of business. Often, they have no idea how to lead a sales team. So they apply management techniques appropriate to other functions. The results are usually disappointing or worse. This book is designed to serve those leaders after they have been on the job for about 120 days. That is when they discover, as they lose their first major sale, that there is something about sales and marketing they do not understand. They are searching for help. This book will help. It can be read in confidence. It provides direction and understanding, without requiring a major shift in approach. If the book's guidance is used, the reader will succeed, the statistics are clear