- Main
- Business & Economics - Sales & Marketing
- Marketing Strategy: Based on First...
Marketing Strategy: Based on First Principles and Data Analytics
Robert W. Palmatier, Shrihari SridharHow much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
Categories:
Year:
2017
Publisher:
Palgrave
Language:
english
ISBN 10:
1137526238
ISBN 13:
9781137526236
File:
PDF, 8.80 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2017
The file will be sent to your email address. It may take up to 1-5 minutes before you receive it.
The file will be sent to you via the Telegram messenger. It may take up to 1-5 minutes before you receive it.
Note: Make sure you have linked your account to Z-Library Telegram bot.
The file will be sent to your Kindle account. It may take up to 1–5 minutes before you receive it.
Please note: you need to verify every book you want to send to your Kindle. Check your mailbox for the verification email from Amazon Kindle.
Conversion to is in progress
Conversion to is failed
Premium benefits
- Send to eReaders
- Increased download limit
- File converter
- More search results
- More benefits