101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
Vijay Kumar
The first step-by-step guidebook for successful innovation planningUnlike other books on the subject,101 Design Methodsapproaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Categories:
Year:
2012
Edition:
Paperback
Publisher:
Wiley
Language:
english
Pages:
326
ISBN 10:
1118083466
ISBN 13:
9781118083468
File:
PDF, 98.20 MB
IPFS:
,
english, 2012
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