Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context
Susanne Rauscher, Annika ZielkeSusanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.
Categories:
Year:
2019
Edition:
1st ed. 2019
Publisher:
Springer Fachmedien Wiesbaden;Springer Gabler
Language:
english
ISBN 10:
3658280174
ISBN 13:
9783658280178
Series:
BestMasters
File:
PDF, 11.78 MB
IPFS:
,
english, 2019