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Principles and Practice of Marketing
David Jobber, Fiona Ellis-ChadwickHow much do you like this book?
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The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.
Categories:
Year:
2016
Edition:
8
Publisher:
McGraw-Hill Inc., Us
Language:
english
ISBN 10:
0077174143
ISBN 13:
9780077174149
File:
PDF, 10.56 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2016
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