Global Sport Sponsorship
John M. Amis, T. Bettina Cornwell
Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.
Categories:
Year:
2005
Publisher:
Berg Publishers
Language:
english
Pages:
291
ISBN 10:
1845200802
ISBN 13:
9781845200800
Series:
Sport Commerce and Culture
File:
PDF, 2.33 MB
IPFS:
,
english, 2005