Relationship Marketing in Professional Services: A Study of...

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Relationship Marketing in Professional...

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

Name: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
ISBN: 9786610332069

Aino Halinen

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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Categories:

Business & Economics

Year:

1996

Edition:

Publisher:

Routledge

Language:

english

Pages:

392

ISBN 10:

6610332061

ISBN 13:

9786610332069

Series:

Routledge Advances in Management and Business Studies

File:

PDF, 2.24 MB

IPFS:

english, 1996

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