Advertising by Design
Robin Landa
"The sixth edition of Graphic Design Solutions comprehensively covers what any university student or aspiring designer needs to know to start formulating concepts and communicating visual messages through the synergistic relationship of type and image across media channels"--Preface.;Introduction: the graphic design profession -- Quickstart: graphic design basics -- Typography -- The design process -- Concept generation and creativity -- Visualization, icons, and color -- Composition -- Proportional systems, the grid, and brochure design -- Posters -- Book covers -- Branding and visual identity -- Advertising -- Web, mobile, and motion design -- Package design -- The portfolio and job search.
Year:
2010
Publisher:
Wiley
Language:
english
File:
EPUB, 19.25 MB
IPFS:
,
english, 2010
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